Celebrity Endorsements, Firm Value, and Reputation Risk: Evidence from the Tiger Woods Scandal
Examining the impact of celebrity endorsements across consumer segments: an empirical study of Tiger Woods' endorsement effect on golf equipment | SpringerLink
PDF) Economic Value of Celebrity Endorsement: Tiger Woods' Impact on Sales of Nike Golf Balls
Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls
Know thy celebrity - Trends - Aurora
PDF] Economic Value of Celebrity Endorsement : Tiger Woods ' Impact on Sales of Nike Golf Balls | Semantic Scholar