Sports & Management Research Institute - Horst Dassler (12 March 1936 – 9 April 1987) was a businessman who was the son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded
![Horst Dassler, Adidas, and the Commercialization of Sport Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies Horst Dassler, Adidas, and the Commercialization of Sport Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies](https://www.thecasesolutions.com/wp-content/uploads/imgs/horst%20dassler%20adidas%20and%20the%20commercialization%20of%20sport.jpeg)
Horst Dassler, Adidas, and the Commercialization of Sport Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies
![Chairman of Adidas Horst Dassler (r) receives the Olympic Order by IOC president Juan Antonio Samaranch (l) on the 20th of October in 1984 Stock Photo - Alamy Chairman of Adidas Horst Dassler (r) receives the Olympic Order by IOC president Juan Antonio Samaranch (l) on the 20th of October in 1984 Stock Photo - Alamy](https://c8.alamy.com/comp/DC96WA/chairman-of-adidas-horst-dassler-r-receives-the-olympic-order-by-ioc-DC96WA.jpg)
Chairman of Adidas Horst Dassler (r) receives the Olympic Order by IOC president Juan Antonio Samaranch (l) on the 20th of October in 1984 Stock Photo - Alamy
![The family grave of Adidas founder Adi Dassler at the cemetery in Herzogenaurach. [automated translation] Stock Photo - Alamy The family grave of Adidas founder Adi Dassler at the cemetery in Herzogenaurach. [automated translation] Stock Photo - Alamy](https://c8.alamy.com/zooms/6/b0a7b4e0b257406cb11463f8e965e337/2amm07g.jpg)