Kendall Jenner, Hailey Bieber Star in Hugo BOSS Rebrand Campaign – The Hollywood Reporter
:quality(70):focal(485x147:495x157)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/OQRRQONEZRHWBCHBQ34CVYWS5A.png "The Strategy Behind The Hugo Boss Rebrand | BoF")
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How Hugo Boss' CEO Is Revamping The Brand To Cater To Gen Z And Millennials
Joe Lycett changed his name to 'Hugo Boss' to protest against the company
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About Last Night: Hugo Boss Goes Big for NYC Flagship Opening | GQ
Can Hugo Boss Actually Be Cool? - The New York Times
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Hugo Boss suspends Russia trading but forecasts “record” year | Vogue Business
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Porsche and Hugo Boss Bring Future to Show Off New Spring/Summer Collection
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Boss Moves Full Speed Ahead With a Rebrand Targeting Younger Clients – WWD
