Clayton Sullivan's Fact of the Day - Fact of the Day: The Nike slogan, “Just do it” was inspired by Gary Gilmore's last words. The serial killer said 'Let's do it' before
![Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2015/03/18/17/gary.jpg?quality=75&width=640&auto=webp)
Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent
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![Stuff to know if you feel like it on Twitter: "Nike's famous, "Just Do It" slogan was inspired by the last words of Gary Gilmore, an American serial killer. http://t.co/Q5ZE8RFbQx" / Twitter Stuff to know if you feel like it on Twitter: "Nike's famous, "Just Do It" slogan was inspired by the last words of Gary Gilmore, an American serial killer. http://t.co/Q5ZE8RFbQx" / Twitter](https://pbs.twimg.com/media/CLYCJrBWIAEWCGU.jpg:large)