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Online Apparel Consumer Behavior: Hedonic Motivation & Post-Purchase Communication
Factors affecting sportswear buying behavior: A comparative analysis of luxury sportswear
WTF Are Hedonic Shoppers and Why Should You Care?
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude - Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann, 2003
Hedonic Motivation: How Pain and Pleasure Get Your Customers to Buy | by August Birch | The Startup | Medium
The Role of Hedonic Consumption Tendency Mediate the Effect of Fashion Involvement on Impulsive Buying
WTF Are Hedonic Shoppers and Why Should You Care?
PDF) An evaluation of consumer tendencies towards hedonistic shopping for clothes | Emine Koca - Academia.edu
Utilitarian and Hedonic Motivators of Shoppers' Decision to Consult with Salespeople - ScienceDirect
WTF Are Hedonic Shoppers and Why Should You Care?
PDF) Running for pleasure or performance? How store attributes and hedonic product value influence consumer satisfaction
PDF] Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies | Semantic Scholar
Conceptual Framework of Research Model Hedonic Shopping Motives toward... | Download Scientific Diagram
Frontiers | Usage, Pleasure, Price, and Feeling: A Study on Shopping Orientation and Consumer Outcome
Context Effects on Older Consumers' Cognitive Age: The Role of Hedonic versus Utilitarian Goals - Guido - 2014 - Psychology & Marketing - Wiley Online Library
Psychographics and Shopping Motivation - Adamant Links
Hedonic Consumption vs Utilitarian Consumption – Consumer Behaviour
Online Apparel Consumer Behavior: Hedonic Motivation & Post-Purchase Communication
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude - Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann, 2003
Sustainability | Free Full-Text | Credit Card Use, Hedonic Motivations, and Impulse Buying Behavior in Fast Fashion Physical Stores during COVID-19: The Sustainability Paradox
PDF] The effects of Iranian consumers buying tendencies on utilitarian and hedonic shopping value | Semantic Scholar
PDF) Hedonic Buying Motivations and Time-Style: What Makes Hurried Women Shoppers Tick
WTF Are Hedonic Shoppers and Why Should You Care?
Sustainability | Free Full-Text | Analysis on Consumers' Purchase and Shopping Well-Being in Online Shopping Carnivals with Two Motivational Dimensions
Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products: The moderating role of betrayal discovery mode - ScienceDirect
Womenswear well-being warriors: a content analysis of female-targeted activewear brands on Instagram.
PDF) Running for pleasure or performance? How store attributes and hedonic product value influence consumer satisfaction